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Privacy Policy

Last updated: 19 November 2025

This Privacy Policy explains how Ash Smoked Fishes (“we”, “our”, “us”) collects, uses and protects your personal information when you visit our website, place an order or contact us.

1. Who We Are

Ash Smoked Fishes Hut 8, Crag Path, Aldeburgh, Suffolk, IP15 5BP Email: ashaldeburgh@gmail.com

2. Information We Collect

We collect information that helps us provide our services, including:

  • Contact details – name, address, phone number, email
  • Order information – products you buy, delivery instructions, billing details
  • Postcode – to determine delivery eligibility
  • Account information – if you choose to create an account
  • Payment details – processed securely by Stripe (we do not store card numbers)
  • Technical data – cookies, IP address, browser type, and pages visited

You may place an order as a guest or create an optional account. Both options work normally.

3. How We Use Your Information

We use your information to:

  • Process and deliver your order
  • Arrange Click & Collect or local delivery
  • Contact you about your order, delivery time or any issues
  • Manage your account (if created)
  • Improve our website and customer experience
  • Comply with legal and financial reporting obligations

4. Payments

All card payments are handled securely by Stripe. Stripe may process data such as your name, email, billing address and card details to confirm your payment. We do not store or have access to your full card number.

5. WooCommerce & WordPress

Our website uses WordPress and WooCommerce, which store order information securely. WooCommerce also uses cookies to allow your basket and checkout to function correctly.

6. Delivery Information

We use your postcode and address to calculate whether local delivery is available and to plan delivery routes. This information is used solely for fulfilling your order.

7. Cookies

We use essential cookies to run the website and checkout. Optional cookies, such as analytics (if enabled), help us improve the site. For full details, please see our Cookie Policy.

8. How Long We Keep Your Data

We keep your information only as long as necessary to fulfil your order and meet legal requirements. This may include:

  • Order records: retained for accounting and legal compliance
  • Customer accounts: kept until you request deletion
  • Emails and messages: retained while needed for customer service

9. Your Right to Delete Your Account

You may request that we delete your account and associated personal data at any time. Email us at ashaldeburgh@gmail.com and we will remove your data from WooCommerce and WordPress.

10. Sharing Your Information

We do not sell or share your personal data with third parties except:

  • Payment processors (Stripe)
  • Our website platform (WordPress & WooCommerce)
  • Service providers who help us operate the website (hosting)

We never share your data for marketing purposes.

11. Your Rights

You have the right to:

  • Access the personal data we hold about you
  • Request corrections to inaccurate information
  • Request deletion of your data
  • Object to certain types of processing
  • Withdraw consent for non-essential cookies

12. Security

We take reasonable steps to protect your information and use secure systems to handle data, orders and payments.

13. Changes to This Policy

We may update this Privacy Policy from time to time to reflect legal changes or improvements to our services.

14. Contact Us

If you have any questions about this policy or how we handle your data, please contact us:
Email: ashaldeburgh@gmail.com